The organization primarily operates from its Twitter account, and also has a Facebook account. Jammi has since left Sleeping Giants, saying that Rivitz "gaslighted me out of the movement we built together". Other reports identified Jammi as "co-founder". Shortly afterward, a New York Times profile of Rivitz and freelance copywriter and marketing consultant Nandini Jammi said the two ran the campaign's Twitter account "along with other still anonymous contributors". The campaign operated anonymously until The Daily Caller identified freelance copywriter Matt Rivitz as the founder, a story confirmed by Rivitz. Of these, most are retweets from other accounts. Most tweets on the account are messages to companies advertising on Breitbart. The first tweet targeted personal finance company SoFi. The campaign started in November 2016, shortly after Donald Trump's victory in the 2016 United States presidential election, with the launch of a Twitter account aiming to boycott Breitbart News. Sleeping Giants is a social media activism organization aiming to pressure companies into removing advertisements from Alt-right news outlets. This article is about the internet activism initiative.
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